Module 1 · Analytical AI · A1
Market Discovery & External Opportunity Assessment
Identify the external market prize before estimating what the company can capture.
Scoring weights
Illustrative starting weights — not empirically optimised.
Category size35 (35%)
Forecast growth35 (35%)
Strong-beer segment fit30 (30%)
Projection horizon5 yrs
Country opportunity ranking
Updates instantly when weights change.
Teal = management-review candidates · dark = market in focus.
Market comparison
| # ▲ | Country | Category (000 HL) | CAGR | Strong share | Strong pool (000 HL) | Size / Growth / Fit | Score ▲ | Rank range ±10 | Confidence | Capture |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Philippines● | 16,926 | 6.3% | 78.8% | 13,338 | 87 / 100 / 100 | 95.4 | 1–1 | High | Pending |
| 2 | Kenya | 6,098 | 2.3% | 70.5% | 4,299 | 75 / 45 / 89 | 68.9 | 2–5 | High | Pending |
| 3 | Myanmar | 4,087 | 5.7% | 22.7% | 928 | 70 / 92 / 29 | 65.3 | 2–4 | High | Pending |
| 4 | Ethiopia● | 17,290 | 5.8% | 1.2% | 207 | 87 / 93 / 2 | 63.6 | 2–6 | High | Pending |
| 5 | South Africa● | 50,437 | 4.4% | 5.8% | 2,925 | 100 / 74 / 7 | 63.1 | 3–5 | High | Pending |
| 6 | France | 22,060 | 1.1% | 42.1% | 9,287 | 90 / 29 / 53 | 57.6 | 5–7 | High | History |
| 7 | Nigeria● | 14,021 | 2.5% | 23.1% | 3,239 | 85 / 48 / 29 | 55.2 | 6–7 | High | Pending |
| 8 | Ghana | 2,294 | 2.8% | 31.1% | 713 | 63 / 52 / 39 | 52.2 | 8–10 | High | Pending |
| 9 | Thailand | 19,577 | 3.1% | 0.3% | 59 | 89 / 56 / 0 | 50.8 | 8–10 | High | History |
| 10 | Vietnam | 45,855 | 2.2% | ≈0.1% | 46 | 99 / 44 / 0 | 49.9 | 8–11 | Medium | History |
| 11 | Egypt | 816 | 3.0% | 33.9% | 277 | 51 / 55 / 43 | 49.9 | 9–14 | High | Pending |
| 12 | South Korea | 23,162 | 2.4% | ≈0.1% | 23 | 91 / 47 / 0 | 48.1 | 11–14 | Medium | History |
| 13 | Italy | 21,776 | 1.8% | 6.4% | 1,394 | 90 / 38 / 8 | 47.3 | 12–14 | High | History |
| 14 | Spain | 44,885 | 1.1% | 7.1% | 3,187 | 98 / 29 / 9 | 47.2 | 12–16 | High | History |
| 15 | Cuba | 3,344 | 3.4% | 0.9% | 30 | 68 / 60 / 1 | 45.1 | 13–16 | High | History |
| 16 | Indonesia | 2,092 | 2.9% | 10.4% | 218 | 62 / 53 / 13 | 44.4 | 15–16 | High | Pending |
| 17 | Japan | 50,998 | -0.2% | ≈0.5% | 255 | 100 / 11 / 1 | 39.0 | 17–18 | Medium | Pending |
| 18 | Belgium | 6,646 | -1.0% | 25.4% | 1,688 | 76 / 0 / 32 | 36.2 | 17–20 | High | History |
| 19 | Netherlands | 11,578 | -0.8% | 12.0% | 1,389 | 82 / 3 / 15 | 34.4 | 19–21 | High | History |
| 20 | Canada | 19,158 | -1.0% | ≈4.0% | 766 | 88 / 0 / 5 | 32.5 | 20–22 | Medium | History |
| 21 | Pakistan | 127 | 3.5% | 0.0% | 0 | 29 / 62 / 0 | 31.7 | 19–21 | Medium | Pending |
| 22 | Bangladesh | 11 | 5.5% | 0.0% | 0 | 0 / 89 / 0 | 31.2 | 17–22 | Medium | Pending |
Opportunity assessment — Philippines
Rank #1 of 22 · score 95.4 · Southeast Asia
Volume tiers
Total category volume
16,926k HL
Projected 22,973k HL in 5 yrs at 6.3% CAGR
Indicative strong-beer pool
13,337.7k HL
78.8% × category — segment proxy
Potentially addressable market
Not quantified. Requires price-tier, channel and import-access evidence. Requires validation
Why does this market rank here?
Forecast growth (component 100)+35.0 pts
Category size (component 87)+30.4 pts
Strong-beer fit (component 100)+30.0 pts
Calculation Largest driver is forecast growth. Category size is above median, growth above median and strong-beer share above median of the 22 markets. Under ±10-point weight changes the rank ranges from #1 to #1 — robust.
Evidence confidence: High (81)
Completeness100
All three core metrics present
Recency60
Report year to be confirmed (2023–2025 range)
Source quality85
Syndicated industry report (GlobalData)
Consistency60
No company data to cross-check
Approximation100
Exact reported figures
A high opportunity score does not imply high confidence. Confidence rules are illustrative.
Source reference
GlobalData (project reference file)
Report year: to confirm against project file (2023–2025 range)
Project reference input · project reference input, not live data