Technology & Data
How Expand-Wise AI Works
1 · Data Foundation
Company: sales, tenure, distribution, prices, promotion, contribution, resultsExternal: category volume, growth, segment structure, macroUnstructured: market reports, distributor insights, regulation, research
2 · Analytical AI — source of all numbers
Market opportunity calculationsCapture prediction model (awaiting data)Financial scenario engineEconomic prioritisationModel validation & uncertainty
3 · Generative AI — explains, never computes
Approved source retrievalRetrieval-augmented generationAnalytical tool outputs as contextEvidence synthesis & explanationExecutive report drafting
4 · Human Governance
Management decisionsOverrides with reasonsApproval controlsEvidence verification
5 · Organisational Learning
Prediction → Decision → Execution → Actual Outcome → Forecast Error → Model Improvement
Model & data readiness
| Company sales history | Available | 33 markets, 2019–2025; 2024 reporting break | |
| Market / category data | Available | Selected countries (22 in dataset) | |
| Market tenure | Partial | Partially available | |
| Distribution | Limited | 2025 observations for four countries | |
| Relative price | Partial | No consistently structured longitudinal dataset | |
| Promotions | Limited | Historical €/HL rule; insufficient independent variation for uplift estimation | |
| Partner / execution quality | Qualitative | Primarily qualitative | |
| Financial contribution / cost-to-serve | Partial | Partial | |
| Regulation | Fragmented | Fragmented documentary evidence |
Prototype status
Functional now
- External opportunity calculations
- Interactive transparent market scoring
- Opportunity vs. capture logic
- Historical capture observations
- Assumption-based capture scenarios
- Deterministic pricing and promotion calculations
- Grounded GenAI explanations (live)
- Executive decision workflow
Requires further development
- Complete trained capture prediction model
- Validated out-of-market prediction
- Causal price response
- Promotional uplift prediction
- Live commercial data pipelines
- Continuously refreshed regulatory RAG
- Autonomous market execution
Expand-Wise AI is a functional executive decision-support prototype developed for an academic project. It demonstrates selected analytical calculations and AI-assisted workflows. It is not a fully validated or deployed enterprise prediction system.