Executive Market Decision Brief
Philippines · generated 10/29/2026
1.Executive summary
Calculation Philippines ranks #1 of 22 on external opportunity (score 95.4), with high evidence confidence. No company capture evidence exists.
2.External market opportunity
Category 16,926k HL · CAGR 6.3% · strong share 78.8% · indicative pool 13,337,688 HL. Components size/growth/fit: 87/100/100.
3.Company capture assessment
Capture assessment pending.
Managerial assumption Scenario: 30% addressable × 0.5% capture = 20,007 HL — management assumption, not model prediction.
4.Commercial scenario results
Proposed contribution €40.00/HL; break-even 12,500 HL (required uplift 25.0%). Promotion budget €100,000; required incremental 2,500 HL. Spain reference planning gap 32.2%.
5.Market entry and route-to-market options
Requires validation Distributor due diligence, channel mix and import route to be established.
6.Regulatory considerations
0 approved document(s) on file. Legal verification required before action.
7.Key risks
Opportunity may not convert to capture; strong-beer pool is a proxy; price and promotion responses unvalidated.
8.Missing information
Capture base rates, addressable share, distributor evidence, landed cost/NSP, verified regulation.
9.Evidence confidence
High (81/100) — Completeness 100, Recency 60, Source quality 85, Consistency 60, Approximation 100.
10.Management recommendation
System proposal Request additional evidence before any investment; approve further assessment if opportunity rank holds.
11.Required next steps
Market validation → distributor due diligence → commercial business case → controlled launch → performance review.